Инструменты для разработки категорийной стратегии, о которых вы узнаете:
- Opportunity scan
- Portfolio analysis
- Spend analysis
- Cross-functional team approach
- 5 key principles
- Category management process
- The RAQSCI Method
- The STP Tool (Situation, Target, Proposal
- The Porter 5 Forces Model
- Kraljic Matrix
- Knowledge Handling
- Technology Mapping
- The PESTLE Tool
- SWOT
- The Change Curve
- TCO
